Product
Analytics
Choose the result before you choose the metric.
Make a small measurement sheet
Record the goal, date range, destination, measure, and source. Keep visits, inquiries, signups, and purchases separate so each number answers a clear question. Compare similar time periods when reviewing a change.
Turn a result into one correction
Write: “We changed [one thing], observed [result] in [source], and will test [next change].” Keep any other changes or missing information beside the result. Open Vantage, select your business, and connect its website to review measured visits, traffic sources, and outcomes. Your business membership controls access to its data.